Matchmaking at 30,000 feet?

Jan 9, 2012

Dutch airline KLM is set to offer passengers the choice of not only where they sit, but who they sit next to, the Irish Independent reports. The carrier hopes to introduce the technology next year, although plans remain in their infancy.

To be known as “meet and seat,” the online service will give passengers access to the profiles of their fellow fliers’ Facebook and LinkedIn pages, from where they may choose – using guidelines such as looks, interests and career fields – which passengers they’d most like to sit next to.

The airline has thus-far refused to say if the new “matchmaking” service will involve a fee, but many airlines currently charge passengers to decide seat preferences – via widely available seat maps – in advance.

The Independent reports the new service could have many beneficial aspects, from the ability to avoid the “traveler from hell,” to finding business connections, to stumbling upon a love interest.

Though this service would be a firm step outside the box, airlines are now heavily involved in social networking, with British Airways boasting more than 136,000 Twitter followers and regularly running competitions on Facebook.

A recent poll by a flight comparison website found that of 1,000 flyers surveyed, some 45 percent admitted flirting whilst airborne. One third of those polled said the chance meeting lead to further contact once the plane reached its destination, with eight percent claiming it led to a relationship, the Independent reports.